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Category: Marketing & Branding

Marketing Challenges with Pop-Up Shops

Marketing Challenges with Pop-Up Shops

Pop-up shops or marketplaces are those one-time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years and are all over the place around the fall and holiday time. But, there are some…

20 Reasons Why You Need An Instagram for your Art

20 Reasons Why You Need An Instagram for your Art

A frequent question I get from artists is if they really need an Instagram account. There are plenty of blog articles that can tell you HOW to do Instagram, but this posts outlines WHY you need an Instagram.  It supports your creative business by being…

When to Remove People from your Mailing List

When to Remove People from your Mailing List

Even though the goal of having a mailing list is to get people to join your list, at some point you will need to clean up your mailing list and get it back into shape. This week’s blog post outlines when you should remove people…

The New Social Economy: All About Building Your Social Capital

The New Social Economy: All About Building Your Social Capital

Social capital is the new digital “currency.” It’s what you are trying to gain when you are posing, sharing, commenting, and working on your online social networking accounts. Accounts with higher amounts of followers will naturally have more social capital than accounts with lower followers.…

10 Photo Tips to Capture Candid Studio Photos

10 Photo Tips to Capture Candid Studio Photos

As a creator, you will need to take photos of yourself and your art. These aren’t the nice professionally documented images of your art that you submit to art exhibitions or print in magazines. These kinds of photos are process images, work-in-progress pics, studio shots,…

How to Market in the Digital Age

How to Market in the Digital Age

If you are debating whether or not you should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is for you. Marketing in 2018 is anything but re-ordering business cards and sharing a post…

Mailing List 101: Where to Start

Mailing List 101: Where to Start

Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails, and potential collectors but the work is worth it. 1. Pick the type of list you want There are two types of mailing lists you can…

Paid Promotions: To Boost or Not To Boost

Paid Promotions: To Boost or Not To Boost

Tempted by those requests to boost or promote for only a few dollars? Constantly reminded by the free $10 credit to online advertising. This blog post will introduce you to the impact paid promotion has on your online art marketing. Paying for Likes and Followers:…

Demystifying Algorithms

Demystifying Algorithms

You’ve probably heard how an algorithm on Facebook or Instagram has changed again, but you’re not quite sure what that means. Algorithms basically control social media, this includes who sees your content and what content you see. This post aims at demystifying algorithm and how…

Hashtag Basics for Artists & Creatives

Hashtag Basics for Artists & Creatives

Still don’t understand hashtags? This post boils down hashtags into simple steps. What’s a Hashtag? A hashtag is used to identify messages of a specific topic on social media. You use the hash or pound symbol and follow it with an identifying word. There is…


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